only 15 6 spots available

THIS IS NO LONGER A RETREAT. IT’S A WAR ROOM.

June 17-21, 2025

Solar Leaders Assemble. The Battlefield Has Shifted. So Must We. Escape to Key West for 4 Days and 4 Nights of Solar Business Transformation with Brent Attaway & Jake Hess.

Early Bird Discount Expires in

YOU’RE INVITED TO THE FRONT LINES.

This isn’t a retreat anymore. It’s a mission-critical gathering of solar leaders ready to adapt, advance, and win.

Join an elite group of 15 solar company owners for a private strategy summit in Key West — where we’ll dismantle outdated models, rebuild stronger structures, and forge the war plans your business needs to thrive through uncertainty.

This is where the next generation of industry leaders are built. In the heat. In the chaos. In the War Room.

What You’ll Walk Away With:

A repositioned business plan to thrive in the face of regulatory changes and financial disruption

The Fortune Engines blueprint for scaling without burning out or breaking your team

Clarity on your comp plan, ops structure, and legal safeguards

A clear path to building a sellable or self-sustaining company

New alliances with top solar minds who are ready to lead — not freeze

The courage and confidence to lead your people forward, no matter what chaos hits next

listen to this FIRST!

A Personal Invitation from Brent Attaway

MEET YOUR HOST

Hey, I'm Brent!

Hey, I’m Brent. And This Isn’t My First Battle.

Back in 2019, I didn’t know a thing about solar.

I was a systems guy — building funnels, automations, scaling businesses behind the scenes. But when my brother and I launched our dealership in 2020, we were flying blind.

He hit doors. I built backend. No funding. No fancy branding. Just grit.

By the end of year one, we had done several million in sales… but we were winging it. No structure. No long-term strategy. No idea what we didn’t know.

That’s When We Found Jake Hess.

He wasn’t just another coach. Jake saw around corners.

Comp plans, brand positioning, legal infrastructure, team culture — stuff no one else was teaching.

By day two of his event, we handed him a $70K check.

A few months later, our company was so dialed in that we accidentally got acquired by a public company. They didn’t even ask if we were selling. They just wanted what we’d built.

That was a multi-seven-figure exit — from a business we built in under two years.

Fast forward to now…

Jake’s helped shape some of the biggest solar companies in the country.

I built CRMX and the Fortune Engines framework to help owners create leverage, automation, and scale without burnout.

And now, we’re joining forces again — in Key West — for the most important gathering we’ve ever hosted.

This Isn’t a Retreat. It’s a War Room.

If you’re wondering how to protect your margins…

How to lead your team through chaos…

Or how to turn this moment into your greatest strategic advantage —

This is it.

Not someday. Not later.

Now.

Only 15 solar leaders. One clear mission:

Regroup. Reinvent. Reposition.

Let’s build something that lasts.

— Brent

4 Nights. 4 Days. One Game Plan to Scale.

  • Dates: June 17–21, 2025

  • Arrival: Evening of June 17 — Drinks + Private Networking

  • Workshops: June 18–21 (Saturday is a half-day)

  • Departure: Saturday evening (or extend your stay to enjoy Key West)

Check out these photos of the exact yacht we'll be relaxing on while watching the sunset...

Included in Your Retreat Package:

Summer Solar Retreat

June 17-21, 2025 | Key West, FL

Only 15 Spots Available

Here's what you get With Your Investment:

  • 4 Nights in a Private Room at Premium Key West Resort

  • Full Access to Workshop Experience (4 days)

  • Daily Breakfast, Lunch & Group Dinners

  • Sunset Yacht Cruise + Private Dinner & Drinks

  • Solar Business Growth Playbook

  • One-on-One Strategy Guidance from Brent & Jake

  • Professional Videos + Photos Included

Optional Add-Ons:

  • Bring a Plus-One

  • Add an Extra Hotel Room

  • Flights not included–Fly into Key West (EYW)

All-Inclusive Price: $9,800

All-Inclusive Price: $7,800

A limited number of scholarships are available. If you’d like to be considered, please submit your application and check the box indicating your interest. We’ll follow up with details if selected.

If you Enroll Before May 20th, Pay Just $7,800

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One choice that changes everything!

"This is an experience where your business and your life will never be the same."

- Brent Attaway

Who's This Perfect For

Solar business owners

dealers

installers

Meet the Team of Professionals

At our event, you’ll be guided by a powerhouse team: Brent Attaway, business and marketing expert behind multi-million dollar exits; Jake Hess, the go-to expert for scaling residential solar companies; Trey Skousen, who’s helped grow solar operations to $100M annually; Tiana, our experience director ensuring every detail is unforgettable; and Chase, our dedicated photographer capturing memories you’ll treasure forever. Get ready for an incredible experience — you’re in the best hands!

Brent Attaway

Business and Marketing Expert

Jake Hess

Solar Industry Expert & Consultant

Trey Skousen

Solar Business Consultant

Tiana Pilmai

Event Director

Chase Attaway

Event Photographer

STILL NOT SURE?

Frequently Asked Questions

You’ve got questions. We’ve got the answers you’re probably already thinking about.

When is the retreat and what are the key dates?

The Summer Solar Retreat takes place June 17–21, 2025. Plan to arrive on June 17th for our welcome networking night. Workshops officially begin June 18th. The retreat ends after a half-day workshop on June 21st.

How much is the investment?... And is there any payment plan options?

$9,800 is the investment.

Payment Plan Options:

• Full payment is due at checkout to reserve your seat.

• If you prefer, you can place a non-refundable $3,000 deposit:

• Deposit due now.

• 100% of the balance is due by May 31st.

• If the balance is not paid by May 31st, your seat will be forfeited without refund, and the seat may be resold.

• No refunds are offered after three (3) days of your initial purchase. After 3 days, all sales are final, and no refunds, cancellations, or transfers are allowed for any reason.

• By purchasing, you agree not to initiate chargebacks. If a chargeback is attempted, Attaway Group LLC will provide proof of your signed agreement to these terms to reverse the dispute. In short, be sure you are committed to attending this event.

• For flexible financing, you may use Klarna, Affirm, or Afterpay at checkout. (You’ll create an account with them and make payments to them directly while we are paid in full.)

Where should I fly into?

Fly into Key West International Airport (EYW). It’s a short drive to the resort from there.

Do I need to arrive on June 17th?

It’s highly recommended. While workshops start June 18th, we kick off the retreat the night of the 17th with a networking event and welcome drinks around 7-8 PM. Arriving on the 17th gives you the full experience, connecting with everyone before workshops begin.

When should I book my departing flight?

We recommend booking your departing flight for the evening of Saturday, June 21st, after 4 PM. Workshops end at noon that day.

Can I stay extra nights after the retreat?

Absolutely! You can book extra nights either at our resort if rooms are available or at another local hotel. You’ll arrange and pay for those extra nights yourself directly with the hotel.

What about nightlife? Are we going out?

Yes! We’ll have a great balance of work and fun. After our half-day workshop on Saturday, we encourage everyone to enjoy Key West’s nightlife together to cap off an incredible retreat experience.

What’s happening on the last day, Saturday?

Saturday is a half-day workshop ending at noon. No lunch or dinner will be provided that day, giving you the afternoon and evening free to relax, explore, or stay an extra night.

Is my hotel included?

Yes. Your hotel room for four nights is included with your retreat package. You don’t need to book anything separately.

Are flights included?

No. Flights must be booked separately by each attendee.

Can I bring a plus-one? (and how much is it?)

Yes! You can bring a spouse or a team member from your company for an additional $2,500. Which includes the full experience. It does not include an additional hotel room or flight. If you want to book a separate hotel room for your plus one, you'll need to let our event team know and they will help you arrange and pay for it.

Your plus one does NOT have to be part of the workshops in order to participate in the rest of the retreat and still have access to food and activities.

Can I bring a business partner?

Yes, if they are part of your company, they can attend as your plus-one for $2,500.

Can I bring another business owner or colleague from a different company as my Plus One?

No. A plus-one must be someone in your company or your spouse. Other business owners must reserve their own spot separately.

How many companies are attending?

Only 15 companies will be accepted.

What if it sells out? Is there a waitlist?

Yes. If all 15 spots sell out, we will maintain a waitlist in case of any last-minute cancellations.

Are there any refunds?

No. All sales are final. Your payment reserves your spot, and we cannot offer refunds under any circumstances.

Is the yacht experience included?

Yes! The sunset yacht cruise, full dinner, and drinks are included with your package.

Are we doing any water sports or snorkeling?

No official excursions are planned. We want to balance energy between fun and focus. You’re welcome to book your own extra activities separately before or after the retreat.

Do I need a passport to attend?

No. Key West is part of Florida. No passport required for U.S. citizens.

Will there be photos and video content provided?

Yes! A professional photographer and videographer will be onsite. Each company will have a custom shot list to ensure you leave with amazing photos and video content to share on social media — thousands of dollars in value, included with your retreat ticket.

Only 15 Companies. One Shot.

This isn’t a retreat. It’s a war plan.

And you’re either in the room… or you’re reacting to what comes next.

No fluff. No pitchfest. Just real strategy, real execution, and real leadership when it matters most.

Jake and I are going all-in for this crew — and once it’s full, it’s locked.

This is the moment that separates the survivors from the solar CEOs who rise.

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